30.04.2012

Success factor eCommerce – J&M present at the SAP Retail Symposium in Frankfurt

Nowadays, customers of retail companies expect, as a matter of course, that they can order products via the internet, primarily from their own computer as well as via smartphone ‘on the move'. This poses new challenges to providers: How to align supply and logistic chains of e-commerce companies? How to define new web shop processes and integrate these most effectively into already existing internal processes?

"eCommerce is going to be the business driver of the upcoming years", says Klaus Ballas, J&M partner for the consumer goods and retail industries. "What we understand and especially the consumer conceives and expects, will be continuously new defined. There are no limits to the imagination; suggestions are provided on each side. Only he who links new topics of social networks and eCommerce with the "old world" and who reinvents himself constantly, is going to derive maximum benefit of this dynamism."

The customer at the centre

"Even in 2012 closer to the consumer" – this was the motto during this year's SAP retail symposium 2012. J&M, SAP special expertise partner for consumer goods, participated at the forum of Frankfurt's fair. Those interested exchanged thoughts and ideas with Klaus Ballas and his team about eCommerce and the optimum integration of IT-solutions, such as SAP-ERP, SAP netweaver PI, as well as integrated SAP architecture at stand 8.