Competencies
Competencies Marketing & Sales
Marketing & Sales
The optimisation of complex added-value chains aims to provide long-term economic efficiency and success for our clients. In our experience, the only way to achieve a strategic advantage on the market is to systematically optimise the entire value-adding process. Ever increasing velocity demands, flexibility and cost-efficiency are often juxtaposed with a fragmented network of company organisation, leading to a disproportionately high rate of inefficiency due to internal friction.
The key to market success is the ability to respond to demand efficiently, and a company’s capacity to distinguish itself in relation to the competition. With the optimisation of the entire added-value chain, we help our clients react efficiently to market fluctuations and to provide demand-orientated products and services.
We are able to employ considerable expertise in functional-management and IT in our in our marketing and distribution strategies. Thus, our solutions are always based on the conceptual design of business, marketing and distribution strategies for securing market advantages. In order to ensure the solution’s feasibility and subsequent success on the markets, the projects are subjected to constant IT analysis.
Our Services in Marketing & Sales
- Marketing
Market and customer segmentation (B2B, B2C); optimisation of the customer life-cycle management (i.e. acquisition, cross/up selling, customer retention); market access strategies and launch management; product/service portfolio management; product/service pro-positioning & life-cycle management; time-to-market management; market efficiency increase (processes, organisation, controlling).
- Distribution
Customer segment management (B2B, B2C); optimisation of distribution channels and customer categorisation; increase in distribution efficiency (processes, organisation, controlling); international distribution; value-orientation (key-account management, KMU/SME, internet, outlets, mass-distribution methods); project and solution distribution B2B.
- Customer Relationship Management (CRM)
Selection, design and implementation of CRM processes and systems, as well as the optimisation (“CRM Performance Check”); CRM applications management; CRM change-management; call-centre solutions; mobile distribution solutions; IT supported market planning and campaign management; lead and opportunity management.
'The implementation of the KPI based Marketing Performance Management enables us to allocate our resources and budgets more effectively today. Consequently, the efficiency of our marketing activities, such as lead generation, is improving constantly.'
Matthias Bruns, Project Lead Marketing Performance Management, Siemens Industrial Automation Systems
'Teaming up with J&M we developed a KPI Dashboard to actively manage and control our marketing activities. The quality of our daily work supporting regional sales as well as our end customers continuously improves and the transparency provided at the same time increases the motivation of our employees sustainably.'
Heinz Eisenbeiss, Head of Marketing & Promotion, Siemens Industrial Automation Systems
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