Competencies
Competencies Marketing & Sales Marketing
Marketing
Our theoretical and practical management-consultant expertise in the marketing sector covers the following areas:
- Market and customer segmentation (B2B, B2C)
- Optimization of customer life-cycle management (i.e. acquisition, cross/up selling, customer retention)
- Marketing strategies and launch management
- Product/service-portfolio management
- Product/service pro-positions & life-cycle management
- Time-to-market management
- Increase in marketing efficiency (processes, organisation, controlling, IT)
Our key fields of competence include the formulation of market strategies, product and service propositions, as well as launch management for complex products. This includes initial market introduction as well as the implementation of effective product-introduction processes, in order to increase time-to-market efficiency.
Furthermore, we help our clients with the implementation of programmes designed to increase market efficiency, as well as optimising the customer life-cycle by tuning classic marketing parameters such as acquisition, cross and up-selling, and customer retention etc.
Our integrative approach to management and IT consultation enables the collection and evaluation of all customer, market and cost data, during the analysis, conception and simulation of marketing strategies. This is especially applicable for the central business-planning and control units.
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